The Fine Print

Last night my bedtime reading was the new Terms of Service agreement for Tumblr (they were just acquired by Yahoo). Don't judge me. They are actually way more interesting than you would expect. For starters, below each term laden with jargon there is a text box that explains it in layman's terms.

Some of the highlights:

 



I think this is great. Especially for a tool with over 39% of users under the age of 25 (Source). They've gone out of their way to make their Terms of Service accessible and even interesting.

They did the same with their Community Guidelines:

Now that we have a generation that grew up with the internet, it is assumed by many that they just know how to use it. The mechanics, maybe, but what about guidelines and best practices? Do they know or do they just click on "I Agree"?